It’s almost February of 2016, which only means its time for the most glamourous spectator event of the season – Fashion Week. As the winter gets intense, so does the race to the Big Fours in the world of fashion. We were in London for the last season and have curated some of the chic hotels to stay during London Fashion Week that begins 19 February 2016. London Fashion Week has had its own sweet charm among the four capitals of Moda. Last season the event had moved to SoHo’s Brewer Street and the events held will be within the perimeter of the art precinct of London. It just so happens that this historic city has a knack to showcase the best design hotels which are boutique, contemporary and whimsical all the same. There is a design hotel for every taste whether you are a buyer or a journalist or a stylist.
The May Fair Hotel
Being the official partner for the LFW event since 2007 has its own perks but it stands to reason why The May Fair is rightfully so. The legendary hotel that it is, you’ll notice the design element is quite fresh and unabashed in its expression retaining the iconic touch. Don’t be surprised if it gets sold out as hotel partners for any popular event usually do. But that shouldn’t leave you from exploring the possibility of staying here either. For more details please visit The May Fair Hotel
The London Edition
The evocative and grand boutique hotel in Fitzrovia, The London Edition stands on the edge of SoHo. One look and you’ll be convinced that the design plays to the drama of the hotel’s personality. Walnut wood panelled walls and oak floors add an intimate depth to the rooms and guest areas. Hendrick Kerstens photographs framed in baroque frames decorate the walls and spaces around the hotel and each room. Intrinsic detailing communicates everywhere the eye wanders. With a Michelin-starred Executive Chef the sensory experience is elevated. To explore more please visit The London Edition.
One Aldwych Hotel
The Edwardian structure in Covent Garden has stood witness since early 20th century as an architectural landmark. One Aldwych is a design boutique hotel bestowed with every luxury a guest could ask for. It has an art collection of 400 pieces and the building itself stands on what use to be Morning Post’s office. A natural home to the press from Strand and Fleet Street as much as the art curators and theatre artists from West End. The best experience would Live at One where you can sit back in the comfort of the hotel’s screening room sipping champagne while watching a live broadcast of the performances at Royal Opera House and National Theatre. For more details please visit One Aldwych Hotel.
W Leicester Square
From the onset W Hotels have always been about fashion, vibrant lifestyle and the contemporary design across the hotel has captured the Millenials who like to add a dash of fun even on a business trip. W Leicester Square is quite on the spot of real estate envy with Brewer Street, Golden Square, Carnaby Street and Odeon Theatre a few minutes away it just doesn’t get better. The rooms at W Hotel are as quirky as its vibe – WOW, Wonderful, Spectacular Rooms. Wyld Bar and W Lounge are probably already on the fashion elite’s mind post event night out. For more wow factor please visit W Leicester Square.
Ham Yard & The SoHo Hotel
The last post on NYFW we had recommended one of Kit Kemp’s hotels for its precise design hotel brand and when they have six in London we cannot conclude without Firmdale Hotels. As with every one of their hotels Ham Yard and The Soho imbibe a distinctive personality depicted in the styling, furnishing of the guest rooms and guest areas. Though the hotels have a common thread of signature style such as the prints and burst of colours especially the beds each hotel appears unique in character and personality. Tall fireplace, contemporary sculptures, innervating installations on the walls the hotels are an art gallery to stay over. Ham Yard is very close to Brewer Street while The Soho Hotel is a few blocks away within the neighbourhood. For more details please visit Firmdale Hotels.